Meghanath Macha

Senior ML Engineer at Adobe | Ph.D., Carnegie Mellon University

As a Senior Machine Learning Engineer at Adobe, I lead projects utilizing large language models for scalable, enterprise-safe marketing content creation. My initiatives have been instrumental in the development and launch of Adobe GenStudio Create and the company's inaugural AI-driven marketing campaign. I have developed and scaled deep learning models that have been integrated into Adobe's Firefly Content Tagging Services.

I have a proven track record in intellectual property creation, having contributed to over 15 patents. My research in machine learning and management has also been recognized through 10+ publications in prominent conferences and journals such as KDD, WebConf, DMKD, and ISR.

Previously, as a Founding Engineer at a stealth startup during my Ph.D. at Carnegie Mellon University, I led the development of machine learning systems processing 300M+ location data points daily. This work secured multiple Fortune 500 clients and drove significant revenue increases. My doctoral research under Prof. Beibei Li explored the trade-offs of consumer behavior from location data.

My early career at Adobe Research in India and internships in San Jose were instrumental in developing methods for marketing attribution and fraud detection. A summer internship at Amazon enhanced my skills in active learning methods for record linkage. I hold dual degrees in Mathematics and Computing from I.I.T. Kharagpur, where I graduated at the top of my class in 2014.