Meghanath Macha

Meghanath Macha

Head of AI at ZeroToOne.AI

I architect the Large Behavioral Model processing 1B+ signals daily for Fortune 500 marketing decisions. Previously led Adobe GenStudio's guideline-aware AI systems and hold 15+ patents in behavioral ML and GenAI.

About Me

I architect ZeroToOne's Large Behavioral Model, the platform unifying physical and digital behavioral traces at 1B+ signals daily for Fortune 500 marketing intelligence.

At Adobe, I led GenStudio's guideline-aware AI systems. Delivered semantic knowledge graph grounding that enabled Adobe's first fully AI-generated marketing campaign and 60% content velocity improvement.

Carnegie Mellon PhD in privacy-preserving behavioral modeling. Published in ISR, DMKD, KDD, Management Science with 250+ citations. Research deployed in ZeroToOne's production systems.

California. Wife. Cat named Binxy.

Education

Carnegie Mellon University

Ph.D. in Information Systems

2016 - 2021

Indian Institute of Technology Kharagpur

M.Sc. and B.Sc. in Mathematics and Computing

2009 - 2014

Experience

ZeroToOne.AI

Head of Artificial Intelligence

2024 - Present

Adobe

Senior Machine Learning Engineer

2021 - 2024

ZeroToOne.AI

Founding ML Engineer

2017 - 2021

Adobe Research India

Research Scientist

2014 - 2016

Core Competencies

Technical Expertise

  • Behavioral Modeling

    • Multi-modal, multi-task foundational models
    • Spatio-temporal trajectory modeling
    • Unified behavioral representations
    • Intent prediction

  • LLMs & GenAI

    • Knowledge graph-augmented generation
    • Parameter-efficient fine-tuning
    • Fact verification systems
    • Prompt optimization

  • Data Engineering & MLOps

    • Distributed data processing
    • Automatic feature engineering
    • Model monitoring at scale
    • Continuous learning systems

Leadership Strengths

  • AI Strategy & Vision

    • Behavioral data platform architecture
    • Predictive intelligence roadmap
    • Enterprise AI transformation

  • Technical Leadership

    • Scaling ML from prototype to production
    • Building multi-disciplinary AI teams
    • Fostering engineering excellence

  • Business Impact

    • Translating data into measurable ROI
    • Data-driven marketing solutions
    • Cross-functional collaboration

AI Impact

Enterprise AI systems delivering measurable business outcomes.

Behavioral Intelligence Platform

Large Behavioral Model unifying physical and digital signals for predictive marketing intelligence.

Impact: 85% prediction accuracy • 1B+ daily signals • Media spend optimization

Enterprise-Scale GenAI

Semantic knowledge graph grounding for guideline-aware content generation.

Impact: 60% content velocity gain • Adobe's first AI campaign • Brand safety at scale

Privacy-Preserving ML

Differential privacy techniques enabling enterprise mobility intelligence.

Impact: Privacy-preserving analytics • ISR 2023 • COVID-19 response deployment

Explainable Anomaly Detection

Subspace characterization algorithms for interpretable anomaly detection.

Impact: Enterprise fraud detection • Human-interpretable rules • DMKD 2018

Leadership Vision

Platform thinking over point solutions. Measurable impact over innovation theater.

I build AI organizations that ship. At ZeroToOne, architected the LBM platform from research to Fortune 500 production. At Adobe, delivered GenStudio's core AI capabilities.

My teams translate complex ML research into systems business leaders trust. Focus: composable platforms, not point solutions. Measurement-driven development. Systems that compound value.

Platform Architecture

Composable systems that enable rapid iteration and scale across diverse use cases.

Enterprise Impact

Measurable business outcomes through systems that balance innovation with operational excellence.

Team Scaling

Building teams that deliver immediate business value while maintaining technical excellence.

Research & Patents

Research deployed in production. Patents protecting enterprise AI systems.

Selected Publications

Explaining Anomalies in Groups - DMKD 2018

Interpretable anomaly detection using subspace rules for enterprise fraud and risk analysis • 68 citations

Personalized Privacy Preservation - ISR 2023

Privacy-preserving behavioral prediction balancing individual privacy with enterprise mobility intelligence • 48 citations

Privacy Choice During Crisis - Management Science 2025

Large-scale behavioral analysis of privacy decisions enabling crisis response systems • 29 citations

Multi-Channel Attribution - WISE 2015

Non-parametric attribution modeling for enterprise marketing spend optimization • 26 citations

View All Publications →

Patent Portfolio

GenAI Systems & Content Generation

5 patents • Enterprise content safety and generation

Behavioral Prediction & Privacy

7 patents • Privacy-preserving ML for enterprise

Knowledge Graphs & Semantic Systems

3 patents • Enterprise knowledge representation

Total: 15+ patents across behavioral ML, GenAI, and privacy

Contact

Enterprise AI advisory. Speaking. Research collaboration.