Meghanath Macha

Meghanath Macha

Behavioral foundation models and ML platforms

I architect the Large Behavioral Model generating 10B+ daily predictions across 1.8B+ devices for Fortune 500 marketing decisions. Previously led Adobe GenStudio's guideline-aware AI systems; 9 granted patents (15+ filed) in behavioral ML and GenAI.

About Me

I architect ZeroToOne's Large Behavioral Model, the platform unifying physical and digital behavioral traces across 1.8B+ devices, generating 10B+ predictions daily for Fortune 500 marketing intelligence.

At Adobe, I led GenStudio's guideline-aware AI systems. Delivered semantic knowledge graph grounding that enabled Adobe's first fully AI-generated marketing campaign and 60% content velocity improvement.

Carnegie Mellon Ph.D. in privacy-preserving behavioral modeling. Published in ISR, DMKD, KDD, Management Science with 300+ citations. Research deployed in ZeroToOne's production systems.

California. Wife. Cat named Binxy.

Education

Carnegie Mellon University

Ph.D. in Information Systems

2016 - 2021

Indian Institute of Technology Kharagpur

M.Sc. and B.Sc. in Mathematics and Computing

2009 - 2014

Experience

ZeroToOne.AI

Head of AI & Platform

Led technical diligence on ZeroToOne's acquisition of GroundTruth and WeatherBug; lead the platform integration.

2025 - Present

Adobe

Senior Machine Learning Engineer

2021 - 2025

ZeroToOne.AI

Founding ML Engineer

2017 - 2021

Adobe Research India

Research Scientist

2014 - 2016

Technical Expertise

  • Behavioral Modeling

    • Multi-modal, multi-task foundational models
    • Spatio-temporal trajectory modeling
    • Unified behavioral representations
    • Intent prediction

  • LLMs & GenAI

    • Knowledge graph-augmented generation
    • Parameter-efficient fine-tuning
    • Fact verification systems
    • Prompt optimization

  • Data Engineering & MLOps

    • Distributed data processing
    • Automatic feature engineering
    • Model monitoring at scale
    • Continuous learning systems

AI Impact

Enterprise AI systems delivering measurable business outcomes.

Behavioral Intelligence Platform

Large Behavioral Model unifying physical and digital signals for predictive marketing intelligence.

Impact: 3x ranking lift • 10B+ daily predictions • 48% lower cost per visit

Enterprise-Scale GenAI

Semantic knowledge graph grounding for guideline-aware content generation.

Impact: 60% content velocity gain • Adobe's first AI campaign • Brand safety at scale

Privacy-Preserving ML

Differential privacy techniques enabling enterprise mobility intelligence.

Impact: Privacy-preserving analytics • ISR 2023 • COVID-19 response deployment

Explainable Anomaly Detection

Subspace characterization algorithms for interpretable anomaly detection.

Impact: Enterprise fraud detection • Human-interpretable rules • DMKD 2018

Research & Patents

Research deployed in production. Patents protecting enterprise AI systems.

Selected Publications

Explaining Anomalies in Groups - DMKD 2018

Interpretable anomaly detection using subspace rules for enterprise fraud and risk analysis • 68 citations

Personalized Privacy Preservation - ISR 2023

Privacy-preserving behavioral prediction balancing individual privacy with enterprise mobility intelligence • 52 citations

Privacy Choice During Crisis - Management Science 2026

Large-scale behavioral analysis of privacy decisions enabling crisis response systems • 33 citations

Triplet Attention for Joint Entity and Relation Extraction - KDD 2022

Attention architecture for jointly extracting entities and relations from enterprise documents

View All Publications →

Patent Portfolio

GenAI Systems & Content Generation

5 filings • Enterprise content safety and generation

Behavioral Prediction & Privacy

7 filings • Privacy-preserving ML for enterprise

Knowledge Graphs & Semantic Systems

3 filings • Enterprise knowledge representation

Total: 9 granted • 15+ filed across behavioral ML, GenAI, and privacy

Contact

Advisory. Speaking. New opportunities.